Publytics Cookieless Analytics

The Google Analytics Alternative Built for Publishers

Cookieless, GDPR-friendly analytics for Publishers and Newsrooms that measures quality pageviews, tracks authors, categories, paywall and subscriptions, and shows Google Discover and every other source in real time.

No credit card required

Publytics Demo Dashboard Mobile Publytics Demo Realtime Mobile Publytics Demo Audience Mobile Publytics Demo Network Mobile
  • GDPR-friendly & Cookieless

    No cookies, so no consent is needed to measure visits. GDPR, CCPA and PECR compliant, with data hosted in Europe.

  • Quality Pageviews

    Go beyond raw pageviews: see which ones were actually read, with 15+ seconds of engagement, plus engagement time and scroll depth for every article.

  • Authors, Categories & Paywall

    Made for newsrooms: break down traffic by author and category, and measure your paywall and subscriptions with custom dimensions and events.

  • Real-Time Google Discover

    Follow live readers on every page and source, from Google Discover and Search to social and AI assistants, and act while a story is taking off.

1500+ Publishers are using Publytics to optimize their content strategy and maximize ad revenue

  • The Golfing Gazette
  • Money.it
  • Bloody Elbow
  • Automoto
  • Netaddiction
  • United in Focus
  • Brocardi

Features

Everything you need to optimize your content strategy

  • Accurate real-time and historical traffic

    Accurate Real-Time and Daily Reports with no data sampling, ensuring complete visibility of your current website's performance. There's no need to wait days to analyze your data!

    Publytics Realtime
  • Ready to use Reports and blazing-fast Dashboard

    The perfect balance between simplicity and sophistication: you can use the default reports or build your own and go in depth in the analysis, as much as you need.

    Publytics dashboard
  • Monitor your Multisite in Real-Time & with huge precision

    Analyze the data you care the most in Network mode, discovering insights that you can't see just analyzing one website at time.

    Publytics network realtime

No credit card required

Cookieless analytics

No cookies, no cookie banner Your visitors are counted from the first page

Analytics tools that rely on cookies can only measure the visitors who accept them. Publytics doesn't use cookies, so it needs no consent to measure visits, in full respect of the GDPR. If it's the only tool on your site, your visitors don't even see a cookie banner.

Cookie-based analytics

Tools that set cookies need your visitors' consent first, so your site has to show a cookie banner. When a visitor declines it, the visit is left out of your reports or only estimated.

  • Your site must show a cookie banner and ask for consent first
  • Visitors who decline the banner are left out of your reports
  • Your numbers depend on how many visitors click "Accept"
  • At best, the missing visits are estimated, not measured

64.4%

opt-in rate on European media and publisher websites: the share of cookie banners shown that end with the visitor's consent. The others end in a refusal or with no choice at all.

Opt-in rate

64.4%

Source: Didomi, 2026 State of Data Privacy benchmark (opt-in rate on media and publisher websites, data collected throughout 2025).

Publytics is cookieless

Publytics doesn't use cookies, so it doesn't need your visitors' consent to measure their visits. If it's the only tool on your site, there is no cookie banner to show. If your site has one for other tools, such as ads, Publytics counts the visitors who decline it too.

  • No cookies at all: with Publytics alone, your visitors never see a cookie banner
  • Visits are measured from the first page, without waiting for consent
  • GDPR, CCPA and PECR compliant, with data hosted in Europe
  • Unique visitors are counted day by day, without following people across days

No consent needed

Visitors in your reports

Illustration

No banner needed: visits counted from the first page

Get started

How to fix your analytics headaches in 3 steps

  1. Step 1: Register

    Click on 'Start free trial' and insert your credential to sign in for the free trial.

    Publytics Realtime
  2. Step 2: Add your Website

    Enter your website's name, click on 'Create your dashboard'.

    Publytics dashboard
  3. Step 3: Insert our script

    Paste the given script in the <head> of your website. In less than one minute your dashboard will be ready for analysis!

    Publytics network realtime
Start your 14-day Free Trial

No credit card required

Lorenzo Diaco, CEO of Publytics

Hey, I’m Lorenzo, the founder of Publytics.

Have you ever questioned the numbers in your analytics dashboard?

Wondered why the data feels off, delayed, or simply not made for web publishers?

This is why we built Publytics. As digital publishers ourselves, we knew the pain: overpriced tools, confusing dashboards, and generic platforms that don’t speak your language.

Your content deserves better.

We believe that you should be able to grow your content business without guessing your numbers.

We’ll help you:

  • Get real-time, reliable traffic data, without privacy issues.
  • Analyze every session, event, and article with precision.
  • Support your editorial team with clear and actionable reports.

If that resonates with you, you’re in the right place.

Lorenzo Diaco
CEO of Publytics

Pricing

Publytics Simple Pricing

Easy traffic tiers make for straightforward pricing. Access free for 14 days. No credit card required.

Select the expected pageviews
2 Months off
10k
Pageviews per month
  • Prices in euro (EUR), VAT excluded: VAT is added at checkout where applicable.
  • Pageviews and custom events both count toward the monthly volume of your plan.
  • Yearly billing: 2 months free compared with paying monthly.
  • Every plan starts with a 14-day free trial, no credit card required.
  • More than 10M pageviews and events per month, or an Enterprise plan? Contact us

See all plans and prices

This is why hundreds of customers love Publytics

AlfaRoi
“Publytics delivers all the insights I need and runs smoothly. It's a solid, alternative to GA4 with lots of promise.”

Alejandro

CEO @ AlfaRoi

PROPORTIONE
“Publytics has empowered me to make better, data-driven decisions without the hassle of navigating GA4's complex interface.”

Javier

CEO @ PROPORTIONE

Money.it
“After switching to Publytics, i've found it far more reliable than GA4, with smart features like Trends that keep me closely connected to my website performances”

Dimitri

Founder @ Money.it S.r.l.

  • DMEXCO
  • WMF - We Make Future
  • Search Engine Journal
  • Web Summit
  • Engage

FAQ

Frequently Asked Questions

  • Yes, you can import your GA4 (or other provider) data in a few simple steps and keep all your historical insights. Just follow our ‘Import Data’ guide after signing up, then reach out to us to finalize the import.

  • No. Analytics tools including Google Analytics do data sampling for most of their reports. It means that to make faster requests to databases these tools pick only a subset of the entire dataset and estimate many values in their reports. Unlike them, Publytics does not do any data sampling by default. The stats in your dashboard show only accurate data of what happens on your site. This assures you real and accurate reports.

  • Yes. Publytics is a client-side analytics, and this means that we count only visitors that run JavaScript. It automatically excludes bots, crawlers and other known non-human activity by default.

  • We accept credit and debit cards through Stripe, and check payments are available for custom plans. PayPal is not supported. Subscriptions renew monthly or annually, depending on your plan. If you exceed your pageview limit, our team will notify you so you can upgrade to the right plan.

  • If you go over your pageview limit, we’ll let you know by email and in your dashboard. To keep full access, you’ll need to upgrade to a higher plan. Publytics will keep collecting your data, so you won’t lose any history when you upgrade.

  • If you cancel your subscription, you won’t be charged after the end of your current billing cycle. Your dashboard access will stop shortly after, but Publytics will keep collecting your data for a while so you can restore your subscription without losing any history.

  • You can switch from monthly to annual billing or upgrade to a higher plan with more pageviews anytime, directly from the "Plan Management" section in your dashboard.

  • Publytics provides a lot of metrics to analyze your website. Here is a list of the most important ones and their definitions:

    • Pageviews: the number of times a certain page was visited, even counting repeated visits by the same users in the same sessions.
    • Unique Pageviews: the number of users that visited at least one time a certain page. This means that users that refresh repeatedly one page are counted only once.
    • Sessions: the number of sessions on which a user has visited a certain page.
    • Total Pageviews: the total of all pageviews among all the visited pages in a certain timespan.
    • Total Users: the number of unique users that visited your website in a certain timespan.
    • Total Sessions: the number of sessions among all the pages of the website.
    • Bounce Rate: the number of times a user visited only one page of your website and then left it. It is calculated as the number of single-page sessions divided by the total number of sessions.
    • Average Session Duration: the average duration of a session on your website.
    • Average Time on Page: the average time spent by a user on a certain page. This is counted by dividing the sum of the duration of all the visits on a single page by the number of (pageviews - exits).
    • Exits: the number of times a user left your website from a certain page.
    • Entrances: the number of times a user entered your website from a certain page.

14-day Free Trial

You are one click away from trying the most reliable analytics in the market

We built Publytics for publishers, because we have experience in the publishing niche. Our mission is simple: create tools and insights that help you make smarter editorial decisions.

  • No credit card required
  • Historical data import
Explore our actionable insights: for Publishers, by Publishers