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Introduction to Publytics

Publytics is an application dedicated to making web analytics easy to read and customizable. Our mission is to give our customers all the needed tools to analyze their data, to understand the traffic flow and much more. Once you registered your site and started using the product you will be able to see the different functions that Publytics offers. Let's get deep into it!

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Table of Contents

  1. 1. Publytics Dashboard
  2. 2. Realtime
  3. 3. Audience
  4. 4. Content
  5. 5. Acquisition
  6. 6. Events
  7. 7. Reports
  8. 8. Settings


The first thing that you will see once registered is the Dashboard. In this page you can see 4 different important tables to monitor your site's traffic.

  • Site Preview: helps you to monitor different metrics that you can select: Users, Sessions, Bounce Rate and Session Duration. With the help of the calendar on the top of the screen you will be able to compare the numbers with previous periods or even to select larger windows of time.
  • Last Minute Users: shows you the number of active users in the last 5 minutes, a chart of the number of active users in the last 30 minutes and some of the most viewed pages in real time. To get deep into real time analytics just click on the button below to go to Real Time.
  • Traffic Source: helps you to monitor the Traffic Source, Different sources and Referrals.
  • Map: shows you the list of countries in which your site is being visited.


Realtime section is divided in 4 different subsections:

  • Overview: In this section you can see an overview of the Real time Analytics. On the top you have 3 different sections: in the first one is shown the number of the Active Users in the last 5 minutes with a bar below which indicates the percentage of the source devices, in the second box you have a chart with the information about Active Users in the last 30 minutes, and in the third section you can see the active users in the last minute.
    Below you have 3 different tables where you can see the Main active pages with the respective active users for each page. In this table if you click on the page link you will be redirected to the specific page table which shows the Active Sources for the specific page. Then you have the Main Referral table: if you click on an entry, you will see all the Active pages for that specific source. The last one is the Social network traffic table which shows the incoming traffic from social networks.
  • Content: This section focuses on the active pages and shows you Active Users and Traffic Percentages for each page. On the top right of the table you can search for a specific page and (like in Realtime/Overview) if you click on a specific page you will see the active sources for it.
  • Sources: Here you can see all the main active sources with more information about the Medium and the respective Percentage.
  • Events: In the events table you can see all the tracked events in real time.


In this section you can analyze the behavior of your audience through the specific parameters. On the top side you have a chart which shows you the users of the last week. To modify the time window or to compare the data with previous periodds you can easily use the date range selector on the top right of the screen. Below we have some clickable buttons that shows the relevant parameters about the audience analysis like Sessions, Users, Pageviews, Bounce Rate, Session Duration and more. Clicking on this buttons you will se the respective chart for each one of this parameters.

Below you have the data table. Here you can see all the Demographic Data (like the percentage of users that visit your site in a certain language and the country of origin) and the System Data both form mobile and desktop.


Content section is one of the most important section for a detailed analysis thanks to its many filters. As you can see from the picture below the report table shows all the pages of the site ordered by pageviews by default. The order of the pages can be changed clicking on the headers of the table. Now let's get deep into the report functionalities:

  • •The Secondary Dimension button allows you to add in the table below a new column for each new selected dimension. Note that you can add as many dimensions as you want. This new dimension can be a standard dimension (like screen size, medium source etc.) or a customized dimensions. See Settings to learn how to set new customized dimensions.
  • •Note: Referrer Source is a field that is calculated with the combination between UTM fields (which has priority) and the document.referrer field, used for the attribution of the session to which a pageview/event belongs. Our attribution model is "last-click" (e.g. we attribute all the events belonging to a session to the referrer of that last session itself).
  • • The Advanced button allows you to set Advanced filters. Those filters allows you to select a particular dimension and filter for specific results (for example you can select views as custom dimension and filter for all the pages with more than 100 views). Then clicking on the "Add" button, this filter is applied to the table below. Note that you can apply as many filter as you want.
  • • The Save Report button allows you to save the actual report with all the added dimensions and filters so that it will always be available with one click in the Report section.


The Acquisition section is a subset of preselected reports. Like in the Content section you have a chart on the top of the screen and the report table below, but in this case the primary dimension of the table is selected depending on the subsection of the menu you choose to see. For example in the image below you can see the Entry Pages subsection of acquisition which shows all the Entry Pages in the selected period of time (to change the time window you can always use the calendar on the top-right of the page).


In the Events Section you can see all the events that your site send to us. Here, like in Content, you can use all the options for filtering.


In this section you can see all the saved reports. You can save all the reports you want to have a quick access to your favourite parameters. To save a new report you have to click the button Save Report in a section like Content, Acquisition or Events. Then all the saved report will appear in Saved Reports subsection. To add a report to the sidebar menu, as a subsection of reports, you can simply click on the start icons to mark it as a Favorite. To edit or delete one of them just go to the page saved report (see the image below).


In settings you can customize the application features for your site. You have 3 different section here:

  • Tracking Code: When you register your site a simple tracking code is given to you. This code has to be put in the <head> of your site so that Publytics can get all the necessary information (we remind you that Publytics is cookieless). There are different types of scripts that you can use to set automatically your preferences. All these options are shown and explained in the Tracking Code subsection. Keep in mind that you can push custom events (other than the pageviews) and we are able to track AMP (Accelerated Mobile Pages). You can add as many custom dimensions as you wish, so that you can enrich the information of each pageview/event with a custom number of parameters that can then be filtered and/or used as secondary dimension in the dashboard.
  • Custom Dimensions: In Custom dimensions you can customize the dimensions that you have seen in the Content table. Clicking on the Add button you will be able to add you own custom dimensions. By clicking on the "Report" button on each custom dimension, you can generate automatically a Saved Report that groups the contents of the website based on that specific custom dimension (e.g.: if you have the custom dimension "author", you can generate a report that shows the number of pageviews for each "author" in the website).
  • Site Options: In Site Options you can manage all the options for a specific site. You can add permission to a specific user to allow him to see the dashboard of the site and you can modify all the Hostnames for your site.