Track Article Author: How to Measure Content Creation Performance

The Strategic Value of Tracking Article Authors

As a publisher, you likely rely on a team of writers to create content that drives traffic to your site. Each writer has their preferred topics and natural inclinations, and understanding the results of their output can provide valuable strategic insights.

For example, you might discover that a particular writer who creates video game reviews generates a higher average time on page compared to other authors. This insight could lead you to commission only this type of content from this writer, promote their articles, or include them in newsletters.

You could also ask them to explain their writing strategies to the rest of the team, fostering growth across your content creators.

This video shows you an interesting example on how you can track article authors to get strategic insights:

Tracking Authors to Connect Content with Conversions

If you utilize a paywall or other conversion strategies, you can cross-reference conversion rates with content authors. In cases where views are high but conversion rates are low, you can experiment with more effective call-to-action elements or specific content adjustments.

Improve Author Tracking Across Multiple Sites

For multi-site managers, the analysis becomes even more interesting. With the right tool, you can analyze author performance not just within a single site, but across your entire network of sites. This capability proves valuable when you have writers creating content across all sites in your network.

For instance, you might notice that an author has a loyal audience on one specific site (indicated by high engagement time), but their articles published on another network site don't achieve the same effect. You can then analyze the audience differences across various sites and determine how to modify the author's articles to resonate with different demographics.

Curious on How to Perform Easily This Kind of Tracking?

Sign up now for Publytics and see for yourself how a tool made specifically for publishers can transform your content strategy and help you level up your publishing team.