Data retention
The data retention of your plan is how far back in time you can read your data: the dashboard, the reports, the exports, the API and the MCP server show the days within it.
| Plan | Data retention |
|---|---|
| Lite | 5 years |
| Business | 10 years |
| Enterprise | Unlimited |
The period is counted back from today, in the timezone of the site: on a Lite plan, on 7 November 2026 you can read the data from 7 November 2021 onwards. Every day the window moves forward by one day.
What it means in practice
- When you choose a date range that starts before the data retention period, Publytics shows the data from the first day within it.
- The data retention applies to all your data, including the days you imported from other tools.
- A network follows the plan of its owner.
Check the data retention of your plan
You find it in Plan management, among the Subscription features and limits of your plan (see Check or change your subscription). In the API, GET /site/{siteId}/meta returns it as data_retention_years.
To read further back, you can move to a plan with a longer data retention: see How to choose the right subscription tier.
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