Import historical data

When you move to Publytics, your history doesn't have to stay behind. You can import the data you collected with Google Analytics 4 (GA4), so that your reports and comparisons also cover the period before you installed Publytics. Imports are included in every paid plan.

For other analytics tools, contact us: we evaluate each source case by case.

What is imported

Imported days appear in the same reports as the data collected by Publytics, day by day:

  • Pages: pageviews, entrances, exits, bounce rate and time on page, by pathname and hostname.
  • Sources: referrer, Referrer + Source and the UTM parameters.
  • Visitors: country, device, browser and operating system.
  • Events: your GA4 events, in the Events reports.

Some data is not part of an import, because GA4 does not provide it in the same form:

  • Real time data: it only covers the last minutes.
  • City and region.
  • Engagement time, quality pageviews and scroll depth: they are 0 on imported days.
  • Query strings in the URLs, unless you ask for them (see below).

How to import from GA4

You need to be an owner or an admin of the site in Publytics, and an administrator of the GA4 property.

  1. In the Publytics menu, open Import Historical Data.
  2. Choose Google Analytics 4 as Import Type.
  3. Copy the Reference Email shown on the page and, in GA4, add it as a user with Viewer access: in GA4 go to Admin → Property access management, click + and Add users.
  4. Enter your GA4 Property ID: you find it in GA4 under Admin → Property settings (it is a number, e.g. 412345678).
  5. Choose the Start Date and End Date of the period to import, and click Submit.
  6. Contact us or open a ticket to tell us the import is ready to be processed. Mention anything special about your site, for example if your URLs use query strings that you want to keep (by default they are not saved).

We process the import as soon as possible. The list of Current imports on the same page shows its status, and the imported days then appear in your reports.

Info

You can import only the data your GA4 property still holds. How far back you can then read the imported days in Publytics depends on the data retention of your plan.

Universal Analytics (GA3)

Google deleted all Universal Analytics data in July 2024, so it can no longer be imported.

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